Robert Riopel, Senior Product Designer · Ottawa & Vienna

I design products
that move metrics.

$8M+ in measurable business impact. I build the product, the systems, and the AI tools that accelerate everything.

Measured impact

$8M+

$7.6M of it from these five projects alone, each measured as revenue, GMV, or savings.

Selected Work
What I Do

Product design

End-to-end UX and UI for web and native mobile, from research and flows to shipped, measured features.

Growth & conversion

Checkout, onboarding, and lifecycle work tied to revenue. A/B tested and measured in GMV, not opinions.

Design systems

Token-based systems built in code first with Tailwind and Vue, mirrored in Figma, so design and engineering never drift.

AI tooling

Custom tools, like an AI Figma plugin, that let PMs, engineers, and marketers design on-brand without waiting on design.

About

The short version.

I'm the sole product designer at Canada's largest RV rental marketplace. I own UX, UI, design systems, lifecycle, brand, and marketing design. My work helped move the company from a $6M deficit to profitability.

I also build tools. My AI-powered Figma plugin generates on-brand components from natural language, synced 1:1 with our coded design system.

I’m a Senior Product Designer based between Ottawa, Canada and Vienna, Austria, working in English and French. I’m open to conversations about senior product design roles in Vienna, Ottawa, or remote.

Read more