About

Robert Riopel.

๐Ÿ“ท

Location

Ottawa, ON → Vienna, AT

Languages

English ยท French

Currently

Senior Product Designer at Ottawa based tech startup

I'm the sole designer at Canada's largest RV rental marketplace. I own everything visual: product UX, UI, design systems, lifecycle campaigns, marketing, and brand.

In the past three years, my work has contributed over $8M in measurable business impact, helping the company move from a $6M deficit to $1.5M EBITDA positive.

I also build tools. I wrote an AI-powered Figma plugin that generates on-brand components from natural language, synced 1:1 with our coded Tailwind design system. Before that, I built the design system itself using OKLCH color tokens, Vue components, shared typography and spacing scales.

I studied Graphic Design (Advanced Diploma) and earned a Bachelor of Design, developing skills across visual systems, typography, UX fundamentals, prototyping, and digital media.

Outside of work, I ship side projects. Most recently a React Native dating app taken from concept to Beta, and AI-generated video campaigns. I learn by building.

Capabilities

How I work.

Design & Craft

Figma, prototyping, interaction design, visual systems, responsive web & native mobile, illustration, motion

Strategy & Growth

Conversion optimization, A/B testing, lifecycle design, SEO, data-informed iteration, stakeholder alignment

Technology & AI

Figma plugins, Claude API, React Native, Tailwind CSS, Vue.js, Supabase, AI-assisted design workflows

Leadership

Cross-functional collaboration, design ops, mentoring co-op designers, executive presentations, roadmap influence

Get in touch

Let's talk about building something that matters.

Open to conversations about product design roles, AI tooling, or interesting problems.